/Pool Dad.

/2025/

Client

Pool Dad

Timeline

2 weeks

Date

04 Apr 2025

Website and Google presence for a pool services company, built to show the work and turn visitors into calls.

Pool Dad relied on word of mouth. Now the website does the talking.

Visit site

Pool Dad services section with pool cleaning and maintenance, shown in a browser

Pool Dad website on two phones, showing the mobile homepage and team

Pool Dad Haogenplast liner section with colour swatches, shown in a browser

/Project Goals//01/

Get found on Google and make it easy to call.

Build a site that shows real pool work, set up the Google Business Profile and local SEO, and put a call button within thumb reach on every page.

/What we built//02/

Real pool work, one tap from a call.

The site is built around photos of real jobs and customer reviews, backed by local SEO and a Google Business Profile we set up. A call button sits within thumb reach on every page, so ready-to-book customers never have to hunt for the number.

/Results//03/

The phone rings from Google.

10x more calls from Google. Customers see the work and read the reviews before they phone, so most are ready to book by the time they call.

“I used to rely on word of mouth and hope for the best. Now the website does the talking. People see our work, read the reviews, and by the time they call, they’re already sold.” — Rey Barnard, Pool Dad